Small Settings That Make Every Post Better.
The handful of profile settings, habits, and judgment calls that turn PostHelp from "this is pretty good" into "this sounds exactly like me." Set them once, then keep posting.
Set Your Voice Once. Reap the Rewards on Every Post.
The profile is where the AI learns who you are and how you talk. Spend ten minutes here and every caption you generate from then on inherits that voice. Three fields do the heavy lifting.
Voice/Tone (Multi-Select)
Eight tone pills - Friendly, Professional, Expert, Down-to-earth, Community, Witty, Playful, Authoritative. Pick any combination. A licensed plumber who jokes around might tick Down-to-earth, Witty, and Expert all at once. The AI blends what you pick.
Rules / Guidelines Field
Free-form text the AI must follow on every post. This is where you put the things you'd otherwise have to fix on every caption. Keep it short, keep it specific, and keep it about how you write rather than what you do.
About Description
The longer paragraph that tells the AI what you do, who you serve, and what makes the business different. The more context you give here, the less generic every caption sounds. This field is doing more work than people realize.
One Account, Many Profiles. Switch with a Dropdown.
You can create as many profiles as you want inside one account. Each profile keeps its own settings, voice, rules, history, and saved-post memory. Switching profiles on the Generate Post screen swaps the entire context in one click.
Business Profile
The full business setup - business name, services, locations served, contact details, voice/tone, rules. Posts here go to your company channels. The label adjusts the UI copy and stores profile_type = business on the back end.
Run a plumbing company AND a side detailing business? Two business profiles in one account. Each writes its own voice and saves its own history.
Personal Profile
For hobbies, weekend racing, kids' sports, family pages, side projects, anything that isn't a business. Same UI, different label. The voice you set here is yours, not your company's.
The plumber who races on weekends gets one Business profile for the company and one Personal profile for the racing posts. Different voice, different audience, different saved-post memory.
Profiles are created from the profile editor. There is no limit on how many you can have.
Each Profile Picks Its Own Starting Point.
The Generate Post screen has two input tabs: Photo and Link. Each profile picks which one it starts on. A contractor who mostly posts job-site photos sets Photo. A blog-focused profile sets Link. Switching profiles re-applies the new default automatically.
Best for businesses where the work is visual. Trades, salons, real estate, food, retail. Most posts start with a photo from the phone, so the tab is already where you need it.
Best for businesses where you mostly promote pages. Bloggers, course creators, eCommerce, B2B marketers, anyone with a content calendar that includes "share our latest post."
Tune Each Platform Once. Forget About It.
Every profile has separate emoji and hashtag settings for each of the four platforms. The defaults are reasonable for the audience each platform attracts. Most users tune them once and never look at them again.
Google Business Profile
Google ignores hashtags in GBP results, so they're off by default. Local and professional in tone. Leave the defaults alone unless you have a strong reason.
Conversational, mid-length, light use of hashtags. Five is enough to help discoverability without making the post look spammy.
Hashtag-friendly. Default is 15, well below Instagram's 30-tag hard cap. Bump it up if you live on Instagram, leave it for everyone else.
Polished, lower hashtag count on purpose. LinkedIn rewards posts that read like industry insight, not posts that read like marketing.
The per-platform max is the only number the AI sees, so changing it changes the output. Disabling a platform's hashtags entirely is a one-click toggle in the profile editor.
Better Photos Earn Better Captions.
The AI writes about what it can see. Clearer photos give it more to work with, which gives you captions that say something specific instead of something generic.
Show the work, not the room
Frame the photo around the thing you actually did. The freshly painted wall, not the whole house. The repaired pipe, not the whole basement. Tighter framing means a more specific caption.
Good light beats good camera
Daylight or a bright work light beats a phone flash every time. The AI reads detail, and detail disappears in shadow. A photo taken near a window will outperform one taken across a dim garage.
Before-and-afters sell the work
Two photos side by side carry the most punch. Upload the after for the post and mention the before in the quick note. Buyers and clients respond to transformation, not just finished work.
Rotate sideways uploads
Phones often save photos sideways. After upload, the preview has a rotate button. One tap fixes the orientation before you generate, so the caption is written about the right side of the image.
Use the quick note for what's not visible
If the photo doesn't show why the job mattered, say it in the note. "Customer had been without hot water for three days" gives the AI context the photo can't. Keep it to one sentence.
Skip stock and screenshots
Generic stock photos give you generic captions. Screenshots of texts or invoices rarely work. The AI does best with real photos of real work, taken on the actual job.
Better Source Pages Earn Better Captions.
Link mode reads the page you paste and writes captions promoting it. Pages with substantive content and a clear topic produce the best output. Thin pages still work but the AI has less to lean on.
✅ Pages that work great
- Blog posts with a clear topic and a few hundred words of body copy
- Product pages with a real description, not just specs
- Service pages that say what you do and who it's for
- Event pages with a date, location, and what to expect
- Landing pages with a specific offer and a clear call to action
- Pages with a featured image (used for the post thumbnail)
⚠️ Pages where you'll want to lean on the note
- Contact or About pages with very little body text
- Image-heavy galleries where the words are mostly captions
- Index pages that just list links to other pages
- Pages behind a login or paywall (those will fail gracefully)
- Brand-new pages that haven't been indexed yet
- Pages where the headline doesn't match the actual topic
PostHelp shows you the excerpt it pulled before you generate. Use that to confirm the AI is working from the right material - if the excerpt looks thin or off-topic, add a quick note to point the captions in the right direction.
Save the Ones You Love. The Next Ones Get Better.
Every time you save a post to history, PostHelp adds it to a private rolling memory of your last twenty saved posts. That memory gets fed into the AI on every future generation. The instruction the AI gets is simple: match this voice, don't repeat these themes.
The more you save, the more your AI-generated voice converges on your actual voice. People who save a few posts notice it. People who save consistently for a week or two stop being able to tell which captions they wrote and which the AI wrote.
Two practical takeaways. First, when a generation comes back almost-right, edit it the way you would have written it, then save. The edit teaches the next twenty generations more than ticking another tone pill ever will. Second, when something comes back great as-is, save that too. You're not just keeping a record. You're shaping the next post.
Voice memory is per-profile. Your business profile builds its own voice. Your personal profile builds its own. They never cross over.
If You're Editing the Same Thing Every Time, Fix the Profile.
The most common mistake new users make is editing the same word out of every caption by hand. If you're doing it three times in a row, fix it in the profile and let the AI handle it forever after.
Edits never count against your generation total. Save your future self the keystrokes by fixing recurring issues in the profile, not in the caption.
Tips at a Glance
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