Link Once, and PostHelp Publishes for You.
To let PostHelp publish for you, you connect your real social accounts a single time. The connection sits in your own name, on your own profiles, and you authorize it yourself. This page walks through how connecting works, what you can connect, and how to fix a connection when it expires.
How Connecting Works
PostHelp publishes your approved posts through Postproxy, a white-label posting service that handles the technical side of talking to each platform. You do not have to know anything about it to use Calendar. What matters is what it means for you: you authorize your own accounts, and the connection is held in your name, not PostHelp's.
Think of it the way you already think about Calendar. PostHelp is the conductor, not the owner of your accounts. It lines posts up and sends them out at the time you set, but the accounts stay yours. You grant the access, you can review it, and you can revoke it from your own platform settings whenever you want.
Nothing publishes that you did not approve. Connecting an account simply gives PostHelp permission to post on your behalf when you say so. It does not hand over your password, and it does not give PostHelp the run of your profile.
What You Can Connect
Calendar connects to the five platforms most local service businesses actually use. Connect the ones that matter to you and leave the rest.
Connect a Facebook Page so PostHelp can publish to it. During setup you choose which Page to use, which matters if you manage more than one.
Connect your Instagram business or creator account so approved posts go out to your feed on the schedule you set.
Connect a LinkedIn profile or company page to publish your posts there, handy for the more professional side of your audience.
Google Business Profile
Connect your Google Business Profile to publish updates that show up on your Google listing, where local customers find you.
X
Opt-in, pay-per-useX is available as an opt-in add-on billed per use, because the platform charges for posting access. Turn it on only if you want it.
Connecting Step by Step
Before we walk the steps, one bit of vocabulary. A brand is a profile group, and each platform you link inside it is a profile. You connect platforms one at a time, into the brand they belong to.
Open the Brand's Connection Settings
Go to the brand you want to publish for and open its connection settings. This is where all of that brand's linked platforms live, so you can see what is already connected and what is not.
Choose a Platform to Connect
Pick the platform you want to add, such as Facebook or Instagram. PostHelp hands you off to that provider's own secure sign-in, so you authorize inside the platform you already trust.
Authorize in Your Own Account
Sign in to your account and approve the access. The provider sends you back to PostHelp, the profile shows as connected, and that platform is ready to publish. Repeat for each platform you want.
Choosing a Facebook Page (and Similar Placements)
Some platforms publish to a specific spot rather than to you personally. On Facebook that spot is a Page. On Google it is a business location, and on LinkedIn it can be a company page rather than your personal profile.
You pick that placement during the connect flow. When you authorize the platform, it asks which Page, location, or organization you want PostHelp to post to, and the one you select becomes the destination for that brand. If you ever pick the wrong one, you can disconnect and reconnect to choose again.
Reconnecting When Something Expires
Connections do not last forever. Every platform issues access that expires after a while for security, so from time to time a connected platform will need a fresh authorization. This is normal and not a sign that anything is wrong.
When it happens, you will see the platform flagged as needing attention, and posts to it will pause rather than fail silently. The fix is quick: open the brand's connection settings, find the platform that expired, and re-authorize it the same way you connected it the first time. Once it is reconnected, your queued posts go back to publishing as scheduled.
Don't Want to Connect Yet? Use Reminder Mode
You do not have to connect anything to use Calendar. In reminder mode there is no connection at all. PostHelp writes the post and emails it to you at the right time, and you post it yourself on your own accounts in a couple of taps. It is the free path, and it is a real way to work, not a stripped-down trial. Plenty of owners stay on reminders for as long as it suits them, then switch to connected publishing when they are ready. Either way, the writing and the calendar work exactly the same.
Your Accounts Stay Yours
This is the part people worry about, so let us be plain. PostHelp never posts anything you did not approve, and it never quietly takes over your profiles. Your account credentials are held by each provider, in your name, through their own secure sign-in. PostHelp does not see your passwords and does not store them in plaintext. You grant access on your terms, you can review what you granted, and you can revoke it from your own platform settings at any time.